Women are the main consumers of cosmetics, and the women's cosmetics packaging is connected with cosmetics. In the current economic environment, women's cosmetics packaging together with women's cosmetics has also become the object of women's consumption. Therefore, the packaging design of women's cosmetics should not only meet its practical functions, but also cater to women's consumption psychology and meet women's needs for symbolic meaning and aesthetic experience.For enterprises, packaging is at the terminal of sales. The packaging of women's cosmetics can protect products and provide sales convenience. In the market environment of fierce brand competition, packaging is an indispensable part in the process of building and spreading brands. It conveys accurate information about brands to female consumers,  in terms of language, vision and concept.

                The main psychological characteristics of female consumers

               The psychology of seeking beauty is outstanding. Everyone has a love of beauty, which is especially strong in female consumers. In the process of purchase, women have a special preference for products with beautifying life, strong decoration, unique shape and fashionable cosmetics packaging. In women's memory process, there is a strong emotional memory. Therefore, the products with appreciation value and beauty can often form strong stimulation to them, which can make them excited and affect their shopping mood, and then produce some desire to buy or possess, so as to lay the foundation of purchasing behavior

                  Female consumers have rich and delicate emotions. When they encounter the goods they are interested in, they are easy to have the desire to buy, and they are also easy to be affected by the surrounding environment, so they can quickly form a purchase decision. When women make purchase decisions, they are easily attracted by the visual impression and the appearance of the goods. Beautiful cosmetic packaging, bright window display, and good shopping environment can arouse female consumers' positive emotions and desire to buy.

           Strong self-awareness, rich association. Female consumers often make self comparison and associate the consumption effect of commodities in their purchase decisions. Female consumers often feed back the influence of commodities on their self-image through peer evaluation and comparison in publicity media. They have a strong desire to recommend goods that they are satisfied with, but they have a strong communication effect for those they are not satisfied with Websit:www.risunprint.com  Contact: cathy  Mobile / Whatsapp: +86 17875315636 Skype:+86 15626183287 Email: cathy@risun-print.com