Are you looking for paper packaging boxes of a product that you intend to sale or thinking about changing the paper packaging box for an existing product and wondering if the appearance of your product packaging box is important and will have an impact on your sales. Many retailers think that the product and its performance is more important than what the paper packaging box looks like. But sadly they are missing a prominent detail in marketing and ignoring the fact that paper packaging box plays an important role in success of a product. A study shows that many consumers bought something just for the astonishing packaging design even if they’ve never tried the product before.

What is the function of a product’s paper packaging boxes?

Main reason to pack a product in a paper packaging box is to protect it from damage. Packaging box does not only protects the product contained during transit from the manufacturer to the retailer or client, but paper packaging box also prevents damage while the product sits on retail shelves.

Paper Packaging Box Attract The Customers

It depends on how a product is packed which attracts the consumer to take a look on the product as the paper packaging box is displayed on store shelves. That’s why, many companies dive into extensive research on color schemes, designs and types of product packaging box that is the most attracting to its target consumer.

Product Promotion & Facilitation in Purchasing Decision-Paper Packaging Box

Paper Packaging Box also plays an important role for portraying information about the product. Outside packaging box may contain directions on how to use the product or make the product and which ingredients were used in manufacturing the product. Thus by strengthening consumer’s trust in product, paper packaging box helps the consumers to make a decision in purchasing that product.

Brand Awareness-Paper Packaging Box

Paper Packaging Box plays an exceptional role in brand awareness as it contains company names, logos and the color schemes. Custom packaging box design helps consumers to identify the product as custom packaging box is displayed among the competitor’s products on store shelves.  The shoppers will identify with the company brand, which propels them to buy the product.

Guangzhou Risun-Print Co.,Ltd can provide one-stop specialty packaging solutions from design to produce, we have been in this industry since 2002 and have rich experience in all kinds of custom paper packaging boxes such as wine box, jewelry box, cosmetic box, shop bag, invitation card, gift box, mooncake box, business card...Please contact with us for more fancy boxes.