The features of color box packaging design are mainly reflected in practicability, aesthetics, economy, originality and relevance. Practicality is one of the basic attributes of color box packaging design. It mainly reflects the function of the product. The color box packaging can be represented by the material, structure, shape and pattern of the package. The function and function of the goods are different, and the requirements for the practicability of the color box packaging design are different. Aesthetic requirements combine various factors in order to design the packaging product design which is in line with the characteristics of the times, national characteristics and aesthetic feeling.

Economy is to achieve the maximum product effect with the least cost input. Originality is to be good at new in order to be different and not from the society and times, and the new color box packaging design contains features on the surface of the ordinary form is mainly embodied in the practical, aesthetic and economic, originality and relevance of several aspects. Practicality is one of the basic attributes of design. It mainly reflects the function and function of the product. It can be represented by the material, structure, shape and pattern of the package. The function and function of the goods are different, and the requirements for the practicability of the packaging design are different. Aesthetic requirements combine various factors in order to design the packaging product design which is in line with the characteristics of the times, national characteristics and aesthetic feeling.

Commodity color box packaging is mainly divided into transport, packaging and sales packaging two categories. Sales packaging is a package that meets and uses directly with the consumer. In addition to the use of performance, but also should be very strong artistry, and its shape and structure design to meet the "scientific, beautiful, marketable" requirements. In the design, it is necessary to consider the scientific and rational structure of the problem, but also take into account the shape and decoration of the beautiful. Excellent packaging design and structural design can not only accommodate and protect the goods, beautify the goods, promote the sale of goods, but also be easy to carry, use, display and facilitate transportation.

The color box packaging design, should first meet the requirements of the overall design, secondly should take into account the structure design, shape design and decoration design, structure design according to the characteristics of packaging products, environmental factors and user requirements. The reasonable design of carton box cover and a box bottom, adhesive piece, dustproof piece assembly etc.. Not only to meet the overall design principles, but also with the shape and decoration design requirements of coordination; modeling and decoration design should be from an aesthetic point of view, emphasizing the display of packaging, display. In addition, size and strength design is also an important part of carton design, it not only affects the appearance quality of products, but also relates to production and circulation costs.