Wine box Printing design in today's era,Design is under the coming generation,Design power can be an important factor for any industry to promote again,Make good use of design thinking as an industry limited by bottlenecks,Lead a new direction,Recover the connection with consumers,Touch the deepest emotions,The image strategy of wine box gift packaging design is recreated through visual design and aesthetics,Insight into the market structure,Integrate brands and products,Create visual images of characters and corporate ideas and spirits,Continue brand value,Pass the power to shake people's hearts.Websit:www.risunprint.com  Contact: Ava  Mobile / Whatsapp: 0086- 13760600787

       For 18 years,We took root in the capital Guangzhou,Lifting the fire of creativity in the desert,From zero to infinite.

       Today in the 21st century,Design and creativity are no longer out of reach,It is fully integrated into and reflected in life,Become a daily art of self-style presentation.

       We firmly believe that,Only accumulated profound humanistic quality and creative experience,After being quenched again and again,Demonstrate the free-spirited design wrist and endless design inspiration.design,It is the echo of dialogue with life;style,It is the beginning of creating a brand.

      We tried to open a window,Introduce the most creative light source and endless aesthetics,Putting together thrilling brilliant sparks,Connect with the world through design,Realize self-concept.

      1. Can attract people's attention is the first factor to enhance the packaging effect of wine box

      "Attention" is a characteristic of the process of psychological cognition activities,It is the direction and concentration of people on what they know.Whether people are conscious,Attention in memory or thinking.Psychological research analysis,A packaging design should make consumers pay attention and understand,Comprehend and form a solid memory,Is and acts on the human eye,Text in the packaging of sensory organs such as ears,The uniqueness of conditions such as color, graphics and sound is inseparable.

       In the process of people's visual cognition,Not passively accept the stimulus of objective things,It is carried out under the interaction of objective things and human subjective psychological factors.The text, pictures, colors and shape of the product packaging,It is a visual element for consumers,And these elements must have certain personality characteristics before they can attract consumers' attention.

       2. Emotion and Association

       It is not too difficult for designers to make eye-catching packaging for wine boxes,But to be different,It also reflects the cultural connotation of wine box is the most critical in the design process.Among the many elements of wine packaging design,The visual impact of color is the strongest.The colors used in wine packaging,Will make consumers associate,Induce various emotions,Make purchase psychology change.But it should be noted that,When using color to stimulate people's emotions, certain rules should be .Psychological research believes that,When designing wine packaging,Use less blue, green, purple, etc.,And use orange as much as possible,Orange red and other colors reminiscent of harvest, mature colors,Thereby causing the appetite of the customer to prompt the purchase action.

       The packaging of the wine box should also be considered to match the market positioning, grade, value and cost of the product.Consumers generally believe that the quality of the packaging reflects the quality and image of the product.But also pay attention to avoid excessive packaging,So as to avoid consumers being flashy,Feeling cheated.This is the effect of product packaging on consumer psychology.

       3. Successful wine box packaging should also allow consumers to "memorize"Psychology believes that memory is the reappearance of things that people have experienced in the past,Memory is an important part of the psychological understanding process,The basic process includes recognition, retention, recall and recognition.among them,Recognition and retention are prerequisites,Memories and recognition are the result,Only remember,Stay firm,Remembrance and recognition can only be achieved.therefore,Commodity packaging design wants consumers to keep in mind,It must reflect the distinctive personality characteristics of the product,Have concise and clear text,image,At the same time, it should reflect the cultural characteristics of commodities and modern consumer fashion.

       In summary,Human psychological activity is extremely delicate,It's also unpredictable,People often buy goods based on their own impressions.Psychological testing of consumers shows that,Beautiful and ugly,Elegant and vulgar,Concern and exclusion,These psychological emotions,Not only are men, women, and children different,Also because of the country,Regional and personal preferences vary greatly.and so,A seemingly simple product packaging penetrates the theoretical foundation of consumer psychology.Continuously analyze the psychological needs of target customers,On this basis, different consumer buying behavior models are established,In order to accurately explore the relationship between product packaging and consumer psychology,Thereby improving the effect of packaging design,Stimulate consumers' desire to buy goods.