Risun-print, a Chinese packaging manufacturer, believes that innovation is a powerful driving force for social development and an important driving force for enterprise development. With the continuous development of China's economy, consumers' aesthetic appreciation of commodity packaging boxes and brand-new understanding are all related to the development of China Innovative Packaging Designs. Innovation is the soul of hardcover packaging design, It is also the core force for the survival and development of hardcover packaging design enterprises. However, we should also pay attention to the following problems in innovative packaging design.

            1. Personalized packaging design must strengthen the visual impact of individuation

Personalized hardcover box packaging design should skillfully use color to create visual impact. A survey and analysis from psychologists shows that 83% of people's memory of brands relies on vision, 1% on hearing and 3% on touch. Color plays an important role in the packaging design of hardcover box. Because different colors can cause people's different visual reflection, thus causing different psychological activities.

             2. Personalized packaging box design should also have environmental awareness

Now is the era of "greenism", the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of consumers and designers to create a kind of packaging design which is conducive to environmental protection and human health. Therefore, while pursuing the design concept and marketing interests, the hardcover packaging designer should take the interests of social groups as the guidance, fully consider the social cost and social responsibility, and also consider the advantages and disadvantages of environmental protection. What is worth reflecting on is that many commodities have the trend of over packaging in hardcover boxes. Excessive packaging refers to the packaging function and value of the product surplus of hardcover box packaging. Excessive packaging not only increases the burden of consumers, but also wastes valuable packaging resources, aggravates the deterioration of ecological environment and increases the burden of waste disposal.

              3. First of all,  personalized hardcover box design should emphasized market research

In order to make the hardcover box design personalized, we must first master the psychology of consumers, try to match the psychology of consumers, and achieve the harmony between the packaging of hardcover boxes and the goods in emotional appeal, so that consumers can understand the characteristics of goods in a certain image. Every detail should be carefully considered to reflect the brand's personality, attitude and even belief.

             In a word, Risun-print, a Chinese manufacturer of hardcover boxes, believes that the innovation of packaging design of hardcover boxes should be to clearly convey information, express quality, be unique and outstanding, and appropriately express market positioning and stimulate senses, and contain rich design culture. Innovative hardcover packaging design should be appropriate and perfect to achieve the creative intention, reflect the characteristics of the times, endow design culture and national style, including the essence of the enterprise and product features, which will be convincing to people and can arouse the resonance of consumers in an instant. Pay attention to the problems of innovative hardcover packaging design let the innovative hardcover packaging design more valuable.Websit:www.risunprint.com Contact: cathy  Mobile / Whatsapp: +86 17875315636 Skype:+86 15626183287 Email:  cathy@risun-print.com