Why the Chinese print trade is important

While China's Print Industry is continuing to grow rapidly, at nearly 10% per year, the hottest ticket in the Print trade is entry to the FESPA China show in Shanghai, allowing access to hundreds of exhibitors from around the world and thousands of print trade professionals.

A key import market for machine, software and consumable manufacturers, the Chinese Printing Industry can easily be misunderstood.  Where Print Service Providers might think of China as a burgeoning threat to market forces in other domestic markets, the vast majority of Chinese print is consumed within the country - making it a key territory for import and a golden sales opportunity.